Protect recognition
Keep the TurnKey logo and core yellow exactly as customers know them.
05 / Toolkit
Everything needed to apply the brand.
Core TurnKey assets, guidance and presentation materials in one practical place.
Brand resources
Download the complete system.
Use these files to carry the refreshed identity consistently across digital, sales, service and technical communication.
TurnKey Brand CI 2026 · PresentationPPTX · presentation-readyPowerPoint↓TurnKey Brand CI 2026 · PDFPDF · client sharingPDF↓TurnKey Icon System 2026ZIP · 12 editable SVG icons + licenceIcon pack↓TurnKey Photography Style 2026ZIP · four high-resolution brand imagesImage pack↓TurnKey Product Image LibraryZIP · current 24-product image setImage pack↓Primary logo · PNGTransparent PNG · unchanged masterLogo↓IBM Plex Sans · VariableTTF · primary brand typefaceTypeface↓IBM Plex Mono · RegularTTF · technical accent typefaceTypeface↓IBM Plex Sans · LicenceTXT · SIL Open Font Licence 1.1Licence↓IBM Plex Mono · LicenceTXT · SIL Open Font Licence 1.1Licence↓Lucide Icons · LicenceTXT · ISC LicenceLicence↓
Working principles
Consistency without rigidity.
The system creates a recognisable TurnKey language while leaving room for different products, audiences and applications.
Make complexity usable
Turn product depth into clear routes, useful hierarchy and confident next steps.
Signal connection
Use blue selectively for connected products, digital states, links and reporting.
Show evidence in context
Pair instruments with real environments, precise copy and relevant proof.
The TurnKey advantage
Modern enough to move forward. Familiar enough to trust.
The refreshed system protects the equity in TurnKey’s existing logo and colour while giving the brand greater clarity, consistency and confidence across every customer touchpoint.