Use the logo consistently
Keep the artwork, proportions and colour relationship exactly as shown.
01 / Foundations
Recognition, with more room to work.
The refreshed system keeps the existing TurnKey logo and yellow, then gives them a calmer, more technical world to live in.
Logo + naming
Keep the mark clear.
The logo is the anchor of the identity. Give it space, keep it legible and let the surrounding layout do the work.
MINIMUM CLEAR SPACE = HEIGHT OF THE “T” CROSSBAR
Give it a quiet field
Prefer white or Cloud so the mark remains clear, confident and easy to recognise.
Keep the name readable
Use TurnKey Instruments consistently in written brand communications.
Protect the recognition
Use the logo at a comfortable size with generous space and a clear alignment.
Keep it consistent
Do not stretch, crop, recolour, rotate or add effects to the logo.
Colour
Yellow signals. Blue connects.
Yellow remains the unmistakable TurnKey signal. Blue supports connected data, navigation and digital interaction.
Signal Yellow
Attention, action, active state
Warm Amber
Limited supporting signal
Signal Blue
Connected data, links, selected states
Carbon
Primary dark field and type
Graphite
Secondary dark surface
Cloud
Quiet editorial surface
White
Primary light field
Assign colour a job
Use yellow for attention/action and blue for links, data flow and connected states.
Do not make generic blue tech
Avoid blue gradients, neon glows and data wallpaper. Product alarm colours are not brand colours.
Typography
Direct, useful, engineered.
IBM Plex Sans gives the brand a confident contemporary voice. IBM Plex Mono brings order to units, product models and structured detail.
IBM Plex Sans / 600Make conditions measurable.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
IBM Plex Mono / 600PM1 · PM2.5 · PM10
MODEL / iPMPLUS
MODE / INSTALLED
SYSTEM / CONNECTED
DisplayClarity at field scale.
SectionConnected evidence
BodyWrite one idea per sentence and put evidence beside the claim.
UtilityAIR / PARTICULATE / 01
Use sentence case
Keep headlines short, active and natural. Let mono label information without taking over.
Do not perform ‘technical’
No walls of uppercase, fake code, microscopic labels or decorative readings.
Layout
A measured rhythm.
A 12-column grid, 8-point spacing rhythm and long horizontal rules create steadiness across formats.
010203040506070809101112
Use generous outer margins
Let photography and technical information breathe; avoid edge-to-edge density.
Anchor the important detail
Keep specifications, actions and supporting information in a consistent companion column.
Reduce deliberately
On smaller screens, preserve the reading order and keep each message clear.