Use the logo consistently
Keep the artwork, proportions and colour relationship exactly as shown.
01 / Foundations
Recognition, with more room to work.
The refreshed system keeps the existing TurnKey logo and yellow, then gives them a calmer, more technical world to live in.
Logo + naming
Keep the mark clear.
The logo is the anchor of the identity. Give it space, keep it legible and let the surrounding layout do the work.
MINIMUM CLEAR SPACE = HEIGHT OF THE “T” CROSSBAR
Give it a quiet field
Prefer white or Cloud so the mark remains clear, confident and easy to recognise.
Keep the name readable
Use TurnKey Instruments consistently in written brand communications.
Protect the recognition
Use the logo at a comfortable size with generous space and a clear alignment.
Keep it consistent
Do not stretch, crop, recolour, rotate or add effects to the logo.
Colour
Yellow signals. Blue connects.
Yellow remains the unmistakable TurnKey signal. Blue supports connected data, navigation and digital interaction.
Signal Yellow
Attention, action, active state
Warm Amber
Limited supporting signal
Signal Blue
Connected data, links, selected states
Carbon
Primary dark field and type
Graphite
Secondary dark surface
Cloud
Quiet editorial surface
White
Primary light field
Assign colour a job
Use yellow for attention/action and blue for links, data flow and connected states.
Do not make generic blue tech
Avoid blue gradients, neon glows and data wallpaper. Product alarm colours are not brand colours.
Typography
Clear in use. Unmissable in campaign.
The core IBM Plex family keeps technical communication precise. Anton adds a distinctive display voice for bold campaign headlines and social storytelling.
Anton / 400REAL WORLD.
REAL DATA.
REAL DATA.
DISPLAY TYPE FOR SHORT, HIGH-IMPACT CAMPAIGN STATEMENTS
IBM Plex Sans / 600Make conditions measurable.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
IBM Plex Mono / 600PM1 · PM2.5 · PM10
MODEL / iPMPLUS
MODE / INSTALLED
SYSTEM / CONNECTED
CampaignSTATUS / VISIBLE
EditorialClarity at field scale.
SectionConnected evidence
BodyWrite one idea per sentence and put evidence beside the claim.
UtilityAIR / PARTICULATE / 01
Anton creates impact
Use Anton for short campaign headlines, large statistics and emphatic product statements. Set it large and give it room.
IBM Plex Sans carries the message
Use IBM Plex Sans for body copy, product information, navigation, presentations and detailed explanations.
IBM Plex Mono labels the evidence
Use mono for categories, units, issue numbers, technical metadata and structured callouts.
Build deliberate contrast
Pair one decisive Anton headline with calm IBM Plex supporting copy and a small mono label.
Do not use Anton everywhere
Avoid Anton for paragraphs, specifications, UI controls or small text. Its role is emphasis, not general reading.
Layout
A measured rhythm.
A 12-column grid, 8-point spacing rhythm and long horizontal rules create steadiness across formats.
010203040506070809101112
Use generous outer margins
Let photography and technical information breathe; avoid edge-to-edge density.
Anchor the important detail
Keep specifications, actions and supporting information in a consistent companion column.
Reduce deliberately
On smaller screens, preserve the reading order and keep each message clear.