Show real environments
Use wide, credible settings with room for the message. People should be engaged with the work.
02 / Expression
Show the condition. Show the action.
The TurnKey visual language makes complex conditions easier to see, understand and act on.
Photography
Evidence in context.
Photography should show the setting, the instrument and the expertise behind the work. It should feel observed, purposeful and grounded in the real world.
Bring detail into focus
Show material, installation and instrument detail on honest surfaces with controlled light.
Make expertise visible
Give service, calibration and hands-on knowledge the same importance as the product.
Use credible working context
Industrial, urban, workshop and vehicle settings should feel specific and purposeful.
Avoid generic theatre
Do not use posed scenes, visual clutter or effects that distract from the work.
Graphic language
Signals with a job.
Lines, ticks, markers and readouts guide attention, show movement and make information easier to follow.
DATA / CONNECTED
From reading to response.
01 Condition02 Measurement03 Insight04 Action
Trace = movement
Use a trace to show change, connection or progression through information.
Tick = sequence
Use ticks to show order, comparison or a meaningful scale.
Readout = clarity
Use a readout to draw attention to the detail that helps someone decide or act.
Support iconography
One clear symbol for every role.
The line-icon system creates a simple visual shorthand for product families, connected features, service and resources.
Air + particulate
Airborne particles, dust and environmental conditions
Gas
Gas monitoring and sensor-based environmental insight
Noise
On-site noise measurement, logging and thresholds
Vibration
Site vibration measurement and remote visibility
Brake testing
Road, fleet, agricultural and off-road brake workflows
Vehicle compliance
Inspection, investigation and vehicle condition
Connected data
Remote access, device connectivity and stored evidence
Alerts
Threshold-led notifications and site response
Reporting
Analysis, graphs, records and reporting workflows
Calibration
Instrument care, setup and dependable measurement
Service
Support throughout the working life of an instrument
Resources
Product information, manuals and useful downloads
Keep the line consistent
Use the same open line style, rounded joins and balanced visual weight throughout.
Always use a label
Icons support understanding; the product or service name remains the primary message.
Give colour a purpose
Graphite is the default. Yellow highlights physical action; blue identifies connected moments.
Make navigation easier
Pair each icon with one stable meaning across digital, presentations and documents.
Do not create a second logo
Never combine icons with the TurnKey mark or use them as decorative badges.
Voice + tone
Calm. Exact. Capable. Field-aware.
Start with the condition, use a concrete verb and make the next step clear.
CONDITION
See particulate conditions as they change.
ACTION TurnKey monitoring solutions help teams understand changing particulate conditions and choose the right response for the site.
NEXT STEP Explore the right monitoring solution.
Clear language · practical outcome · useful next stepmeasuremonitortestinvestigaterecordalertreportcalibrate
Write the job in front of the user
Use one idea per sentence, explain technical terms and keep product names consistent.
Avoid inflated language
Do not hide practical value behind hype, broad claims or unnecessary jargon.