The logo stays familiar
Modernisation comes from space, scale and structure around the mark, not from changing it.
TurnKey Brand Identity · 2026
Make the invisible actionable.
A clear, confident system that makes a specialist product range easier to recognise, understand and choose.
FIELD / ENVEvidence in context
Why this works for TurnKey
Evolution without losing recognition.
The refresh protects the equity TurnKey already owns, then makes the wider brand easier to use and easier for customers to navigate.
Yellow gains impact
Using yellow with intent gives every action and point of emphasis more energy.
The range becomes clearer
Product families, iconography and consistent product stories make a broad portfolio easier to understand.
Physical and digital connect
A restrained blue creates a useful bridge between instruments, data and digital interaction.
The brand idea
Precision, made practical.
TurnKey works in environments where clarity matters. The identity now reflects that role: it makes a broad technical portfolio feel coherent, gives every product a clear place, and brings confidence to every point of contact.
Built around recognition, usability and real-world application.
Range iconography
A visual shorthand for the full TurnKey offer.
The icon system helps customers navigate complex categories quickly while the consistent line style keeps the identity light, modern and recognisably TurnKey.
Air + particulate
Gas
Noise
Vibration
Brake testing
Vehicle compliance
Connected data
Alerts
Find the rule, pattern or product
What are you making?
Fast routes
Start with the task.
Guidance is organised around the work people need to complete, not a handbook chapter list.
01
Create a product page
Use the approved hierarchy for context, capability, evidence and support.
Open guidance ↗02Prepare a sales document
Build a precise, product-led story with evidence beside the claim.
Open guidance ↗03Make a social post
Choose one practical message, one image role and one decisive signal.
Open guidance ↗04Find brand assets
Download logos, fonts, presentations and ready-to-use resources.
Open guidance ↗Portfolio architecture
One system. Four operational outcomes.
Connected data works across the portfolio; it is not treated as a detached fifth business.
Measure + monitor
Environmental monitoring
Particle, dust, gas, noise and vibration monitoring for real working environments.
Dustlight · Topas · iGASair · iDBConnect + respond
Connected data + site response
Remote access, alerts, analysis and reporting that turn readings into useful evidence.
AirQWeb · Web Server · AirQ Software · AlarmBoxTest + record
Brake testing
Portable and installed brake-performance testing for road, fleet, agricultural and off-road use.
BrakeSafe · Simret · g-meter · WinSimInspect + investigate
Vehicle compliance + investigation
Focused instruments for vehicle-window compliance, skid testing and accident investigation.
iTINT · SkidMan
Photography
The evidence in context.
Show the condition, the instrument and the action. Keep people engaged with a real task, with room for clear product information.
See image direction ↗